In today’s experience economy, creating and consistently delivering on a project’s brand story has a proven impact on its value. As the architect of the Avalon experience, the reprogramming and turnaround of Atlantic Station, and the reimagining and reinvigorating of Colony Square, I’ve incubated and perfected a successful formula for creating value through purpose-driven, brand-aligned experiences for mixed-use destinations.

This innovative, award-winning approach focuses on the “why” rather than the “what”—the heart share rather than the market share—and includes branding, engaging the community, aligning with retailer/tenant strategies, activating the space between the buildings, refining digital and social media strategies, amplifying the brand story as well as the extra sprinkling of magic it takes to create truly exceptional experiences that form lasting emotional connections with guests and impact the performance of all product types.